Website Design
Vincero Collective, 2018-2021
User interface design and wireframing for landing, content, and product pages
Vincero Collective is a D2C e-commerce brand, therefore our website design is vital to the success of the business and is ground zero for establishing a solid brand image with our customer base. I am responsible for editing and compositing all photo assets that go online and adhere to best practices for file management and screen compression. I use Adobe Photoshop and Illustrator to build out wireframes and design mockups before packaging assets for our in-house web developer.
For all the below projects I worked closely with our CMO and brand director to ensure the web experience was on-brand and creating value for our customers while elevating our look. Feel free to click through each image to explore my functional webpages online.
Landing page I designed for a limited edition launch. I composed the hero image in Photoshop, mocked up the design in Adobe Illustrator, and prepped assets for our developer.
I updated the design of this product page to adhere to current best practices for e-commerce UI/UX and conversion tactics. The project involved re-evaluating the priority of every element on the PDP, updating CSS styles, and moving the most significant elements for conversion and AOV above the fold.
I designed the Nightshift landing page for our Blue Light Glasses launch in 2021. Composited the hero image in Photoshop, wireframed all the content in Illustrator and packaged files and assets for our web developer.
This is an example page I designed for the team of a Vincero ambassador profile. Vincero is hoping to integrate ambassador campaigns into their marketing strategy this year.
I am responsible for design adjustments and updates on our homepage year-round. This involves cropping and compressing new content for the image blocks, updating banners for sales and launches, et cetera.